With the continuous growth and expansion of the iGaming industry, competition among iGaming operators has intensified. This intensified competition has then led to gaming operators to adopt innovative marketing strategies to vie for market share and enhance player engagement.
While some operators are sticking to acquiring thick data when it comes to data gathering methods to improve their marketing and promotion methods, many operators are looking into big data to gain deeper insights into player behavior and preferences. Accordingly, some even go above and beyond and use it to improve their offerings.
Below, let us explore the importance of big data and how important it is in helping iGaming operators optimize their marketing and promotion methods.
What Is Big Data?
Big data is a type of data set categorized as a diverse collection of structured, semi-structured, and unstructured that cannot be handled by traditional data-processing software. These data sets are huge and complex in terms of volume, variety, and velocity that rapidly grow in size over time.
In the context of the iGaming industry, big data refers to the extensive volume of data generated that encompass interactions and transactions within the iGaming ecosystem. The extent of data includes game preferences, registration details, and even player feedback.
For example, when one wants to learn about the best Aussie pokies games, they can analyze player behavior and engagement metrics to both gaming platforms and gaming review sites with the help of machine learning and other advanced analytics predictive software. In doing so, these artificial intelligence methods of discovering knowledge allow them to efficiently analyze information in the most efficient way which include various bonuses offered by platforms, level of volatility, and payout and RTP (Return to Player) rates.
In an industry where competition is fierce, efficiency and accuracy in collecting the right information makes big data an invaluable asset for iGaming operators
How Is Big Data Used To Optimize Marketing & Promotions?
We have seen how important big data is to iGaming operators. Accordingly, it is time to explore how these iGaming operators use big data to enhance their marketing and promotional efforts.
1. Personalization of Marketing Campaigns
The use of big data has become known as a transformative source in various industries.
In the context of marketing and promotions in the iGaming industry, big data analytics fosters a deeper understanding of player behavior, preference, and needs. This understanding is crucial for iGaming operators especially when they want their marketing and promotional efforts to resonate with individual players.
To do so, iGaming operators can use big data to align their offerings according to the preferences of players. For example, if a player prefers playing online pokies, iGaming operators should utilize big data so that the said player can receive targeted promotions related to upcoming games and events that involve the online pokies game. Similarly, if the player is fond in placing bets on their favorite sport, the online casino platforms can offer exclusive bonuses that can be used by player to prolong their gameplay.
Of course, the use of big data is does not simply end in providing promotional efforts. It can also be used to provide either automatic or manual notification for players about the most exclusive tournaments or releases of new version of games.
2. Enhance Player Segmentation
Another way that big data is used for promotional matters is to improve player segmentation.
By analyzing demographic data, gaming habits of all of its players, and preferences allow operators to create detailed profiles for their players. This efficiency increases effectivity of promotions as it will allow players to acquire the best offers tailored as to the gaming needs and preferences of players.
For example, by using big data to enhance player segmentation, this allows high rollers to gain promotional offers that will increase their loyalty to their platform and efficient access to high-stakes tables. On the other hand, if proper segmentation is done for casual players, they will get the most appropriate bonuses and offers that will make their day-to-day gaming worthwhile.
Is Big Data Necessary for iGaming Marketing & Promotions?
Based on the discussions above, we can safely conclude that big data is definitely necessary for the marketing and promotional efforts of each iGaming operator.
Through personalization and enhancing player segmentation, this allows iGaming operators to tailor their gaming services to meet the unqiue preferences of their players. As a result, they can improve each player’s engagement and retention to ultimately drive the sector’s revenue growth.
Accordingly, this also shows that for iGaming operators that utilize big data, they identify that the operator gets to stay ahead in the competition while still fostering an engaging and relatable atmosphere. These iGaming operators will likely to expand and create innovative strategies that are capable of adopting to the ever-evolving expectations of players.