Google is the world’s leading search engine. This search engine requires special resources, claiming high positions in the sphere of supply. Promoting a site in Google involves a classic scheme of action, namely internal and external optimization, but there are also peculiarities. To get to the top of Google, you need to understand the algorithms of ranking.
For Google, as for any other search engine, the usefulness of a particular resource is very important. Performing a series of actions for bots is not enough, it is necessary to analyze the interests of the target group in a meaningful way and adapt to them.
Website promotion in search engines, especially on Google, has to be carried out in accordance with the latest tendencies. One of those is the usage of adaptive design for websites. This is due to the shift of users from personal computers to portable devices (smartphones, tablets). Statistics show that more than half of search queries are made from smartphones, and this figure is growing every day. Today it’s impossible to imagine a modern, high-quality website without a mobile version. The absence of it can significantly reduce the effectiveness of advertising, regardless of the amount of money and effort invested in it.
Internal optimization to promote the site on Google
The internal optimization of the resource should be treated with the utmost seriousness, if you want to achieve the maximum performance. First of all, we are talking about the cleanliness of the code, as the system strictly checks the site for various technical errors. The code shouldn’t be overloaded by the various scripts and modules, so that pages are quickly loaded and search engine robots make it easier to index them.
A major factor in internal optimization is internal innerlinking. It helps users to productively search for information on the site and find new and interesting content. It should be unique and at the same time informative, answer users’ questions, have a logical structure and be sufficiently large to disclose the topic of the page. Articles should preferably be written and published on a regular basis. Pictures and videos also need to be quite unique and supplement the text.
In addition, don’t forget to cache pages so they can reload quickly. Voice search also affects rankings. The reason for this is the large number of voice queries made from mobile devices.
You should definitely consider these factors when optimizing, as they prepare the resource for attracting traffic and successful promotion in search engines.
External optimization to promote the site on Google
When it comes to promoting a young site, you should not be in a hurry. The fact that Google has been around for a long time can also prevent a good but young resource from rising to the top of the rankings. You need to establish a trusting relationship with this search engine before you can rank at the top again. This is true for all search engines, but there are other ranking parameters unique to Google. Links are one of the most important factors in ranking. To prevent links from hurting the site (which often happens to inexperienced webmasters), efforts should be made to find donor sites that cover similar topics. These sources should be serious and reliable and should guarantee that the link will benefit the site. You should also exclude donors who already have a large number of links of unknown origin.
If you’re not sure that you can get good links and use them properly, it’s better to trust link promotion to professionals. The company buylinkco.com is a supplier of only quality links to promote sites in the U.S. and Europe. Specialists of the company will provide the most suitable donors and organize link promotion in accordance with the requirements of Google, so you won’t harm your website in any way, and the spent budget will be repaid many times over.
Activity on social networks
Google is favorable to social network activity and takes it into account when ranking. The links that users share on these pages cause a rapid increase in traffic, an improvement in behavioral factors and, therefore, a growth in delivery positions. For the effect to be really noticeable, you should create a public portfolio and work on its promotion, as well as promote your business on the already promoted pages of the networks. YouTube is a very popular and at the same time free way to reach users and interest them in your products or services. If you have videos posted on your channel, they should also be posted on your website.
Promotion with Google AdWords
AdWords is Google’s contextual advertising service that provides a structured interface and a set of tools for creating effective ads. Google ads work on the principle of context. This means that the system displays ads based on user queries.
Given the great popularity of the search engine, it is assumed that in Google Ads you can find clients for almost any business: the audience of users is not limited. However, it has a disadvantage: in popular niches a click on a page can be expensive.
To create an ad in Google Ads you need: a link to the site, the text of the ad, a description of the audience based on geography, interests and search queries. You also need to set a weekly budget. Not only search ads, but also video ads, online or mobile app ads can be placed in expert mode. Advertisers also have dozens of targeting parameters and interests at their disposal.
Conclusions
We hope that our tips will definitely help you to promote your site in Google, avoiding pitfalls and not making any mistakes. The search engine’s main requirements are the use of modern features, such as adaptive design, interactivity on the site, fast page loading, authoring content and videos, as well as working with social networks and YouTube. Also for external optimization and link building it is very important to find a professional company, which knows a lot about its business and will help you to fulfill all your tasks. And remember that promoting your site on Google may take some time – don’t wait for results for a few days. Believe me, if you follow all the steps right, the results will really make you satisfied!